‘Design Forum’, established in the year 1985 is an architectural and structural design firm with offices in Coimbatore and Bangalore, India. Since its inception, the company has gained reputation as structural and architectural innovators. Design Forum, has been fortunate to explore a wide range of projects from the small scale of a private home to the large scale of campus design. Here, at Design Forum, we understand the significance of flexibility, functionality, sustainability, aesthetic appeal and strive to unify these traits that make up good architecture. Our endeavour is to seek innovative solutions for specific problems which allows us to distance ourselves from a personal or branded style in design and architecture. At Design Forum, we believe in the process of amalgamating the 'modern and contemporary' with the 'contextual and vernacular' when pursuing design solutions. As we have had opportunities to contribute solutions along the micro levels of interior design to the meso levels of urban design, we understand the value of uniformity and language. "Good design is making something intelligible and memorable. Great design is making something memorable and meaningful" - Dieter Rams